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Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	Oktober 2017
Genre:	Geschichte / Politik / Kultur
ISBN:	9781635610666
EAN-Code:	9781635610666
Verlag:	Echo Point Books & Media
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 222 mm / B 145 mm / D 22 mm
Gewicht:	578 gr
Seiten:	314
Zus. Info:	HC gerader Rücken kaschiert
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

In the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel. In this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and listeners. Though it's not a handbook, Napolitan says The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.