Being Frank is chock-full or lessons gleaned from four generations of businesspeople who suffered, learned from, and won through businesses bleeding heavy losses as well as business generating over $100 million each year. This is no ivory tower of theory - these strategies are well proven! Even better, this valuable text is written in an enjoyable and engaging novel-like format, full of personal stories that drive home the precepts and make them yours.

In Being Frank you'll learn:

- By whom and how the culture of your business is established
- The vital steps in crisis management
- How to build a cohesive and enjoyable team
- The third vital ingredient for success in addition to ability and talent
- Effective decision-making
- How to be brave
- How to take care of yourself as well
- The main elements of The People Plan
- How to sell your business
>If you're involved in any way with business, leadership, or entrepreneurism, Being Frank is a must to keep near your desk or even better, in your briefcase.