Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juni 2016
Genre:	Soziologie
	Asia & Australasia / Asien u. Australasien / Ökonomie u. Handel / China /Wirtschaft, Volkswirtschaft / Communication & Media Studies / Communication & Media Studies Special Topics / Consumer Culture & Consumption / Cultural Studies / Economics / Kommunikation / Kommunikation u. Medienforschung / Kulturwissenschaften / Spezialthemen Kommunikation u. Medienforschung / Verbraucherkultur, Kulturkonsum / Volkswirtschaftslehre / Werbung
ISBN:	9780745671178
EAN-Code:	9780745671178
Verlag:	Wiley
Einband:	Kartoniert
Sprache:	English
Serie:	China Today
Dimensionen:	H 209 mm / B 148 mm / D 24 mm
Gewicht:	524 gr
Seiten:	280
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.